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Leading Through the Gray: Why Values and Integrity Matter More Than Ever

  • Writer: Warren
    Warren
  • Apr 11
  • 3 min read

“There are decisions to be made that are gray, so you need to be well grounded in values, ethics and integrity.”

Lynne Doughtie, former CEO of KPMG U.S.


In business, leadership and life, not every decision is clear or simple. Some choices live in the gray. These are the moments where there is no obvious right or wrong answer. There are competing priorities, complex outcomes and a deep need for inner clarity.


This is where values come in. When there is no rulebook or roadmap, your values guide the way.




Quote by Lynne Doughtie on values, ethics, and integrity set in black text on a cream background, emphasizing moral decision-making.


What Makes a Decision Gray



Gray decisions are challenging because they are not about policy. They are about principle.


You may face questions like:

Do I protect a client relationship or own up to a mistake?

Do I go by what is allowed or what feels right?

Do I prioritize growth or do I pause when something feels off?


These are not textbook decisions. They are tests of character.



Why You Must Be Grounded



In unclear moments, your foundation matters. Values give you direction when the path is not lit. Ethics give your values form. Integrity gives your choices strength.


Without grounding, it becomes easy to justify almost anything. With grounding, you are able to make decisions that are not only smart, but right.



The Role of Values



Your values are the core of who you are. They are what you believe in when no one is watching.


They help you:

Resist shortcuts

Choose people over pressure

Put the long term ahead of the quick win

Stay calm when the situation is messy


When you live by your values, decisions become clearer, even in the gray.



The Role of Ethics



Ethics are how you act out your values. They are not feelings. They are choices backed by principle.


Ask yourself:

What impact will this decision have on others?

What does this choice say about what I stand for?

Would I be proud to explain this decision later?


Ethics connect your beliefs to your behavior.



The Role of Integrity



Integrity is when your actions match your values and ethics. It is when you do the right thing, especially when it is not easy.


Integrity creates trust. It earns respect. It builds resilience.


It allows others to rely on you and helps you rely on yourself.



Gray is Where Leadership Lives



Lynne Doughtie understood that leadership is not proven in the easy moments. It is proven in the gray ones.


When data is missing

When people disagree

When outcomes are uncertain


That is when true leaders step forward. Not because they know everything, but because they know themselves.



How to Build Your Inner Compass



  1. Clarify Your Values

    Know what matters most to you. Define it clearly and live by it daily.

  2. Think Beyond Your Role

    Every decision affects more than just you. Consider the impact on people, culture and reputation.

  3. Make Integrity a Habit

    The small choices matter. The more often you practice honesty, the easier it becomes to stay true when the stakes are high.

  4. Keep the Right People Around You

    Find voices that challenge you, not just support you. The right community helps you stay grounded.

  5. Be Ready to Make Sacrifices

    Sometimes doing the right thing comes at a cost. Pay it anyway. Your character is worth more than your comfort.




Final Thought



The gray areas are not where you get lost. They are where you show up.


Strong values, clear ethics and deep integrity turn confusion into clarity.


Anyone can make the easy call. It takes a leader to make the right one.


Choose with courage. Decide with integrity. Lead with conviction.

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© 2025 by Warren Moyce. All rights reserved.

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